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How to write meta titles and descriptions that get clicks

By Devlopx Team•4 Nov 2026•4 min read

Titles and descriptions do not guarantee rankings, but they decide whether people click your result instead of a competitor's.

Meta titles

  • Keep them under about 60 characters so they are not cut off.
  • Put the main keyword first and add your brand name at the end.
  • Make every title unique, for example: SEO Services in Ghaziabad | Devlopx.

Meta descriptions

  • Aim for 120 to 155 characters.
  • Describe the benefit and end with a call to action such as Get a free quote.
  • Include the keyword naturally, since Google bolds matching words.

Check your results

  • Review click-through rate by page in Search Console.
  • Rewrite titles on pages with many impressions but few clicks.

Need help with this?

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